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B&T > Advertising > Sassy ads for Crikey
Advertising

Sassy ads for Crikey

Staff Writers
Published on: 12th March 2014 at 10:54 AM
Staff Writers
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A man stands in front of a microphone-heavy lectern wearing a suit with heels and pantyhose in a campaign for Crikey.

The DDI created campaign is to ensure Crikey “reaches out to a younger, savvy market, eager for the truth to be told”.

Private Media will run a campaign for Women’s Agenda simultaneously. Creative for the campaign, which is designed to take Women's Agenda "to the next level", has not yet been supplied.

Kylie McCaig, Private Media head of marketing and research, said: “We now want to take Women’s Agenda to the next level. The campaign that DDI have created reinforces the role we play in women’s daily lives and the empowering stance we take against societal expectations. It's a bold brand which DDI have given a bold stance.”

John Speers, GM of DDI, added: “We found Crikey provokes and stimulates the conversations that matter in Australia. It goes where mainstream media in Australia can’t, and our campaign conveys that in a feisty, frank and humorous way.”

Women’s Agenda launched in August 2012 and has grown 84% year on year to February 2014 according to Nielsen MI figures.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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