Creative agency Big Dog has kicked off a digital campaign to promote locally produced footy-themed feature film Blinder, which is due for theatrical release across Australia in early March 2013.
The campaign launches with an online video featuring AFL legend Glenn Archer and Sam Kekovich and builds on The Footy Show’s regular segment ‘Almost Footy Legends’, asking punters to send in their blinder moments for the chance to win prize packs, free tickets and a special screening of their blinder at the film’s premiere
Josh Lefers, senior CD and co-founder of Big Dog Creative said: “Given that Blinder is set in the world of grass roots footy, it made sense to use that as a starting point for our campaign – hence Grass Roots Legends.”
To give the campaign an extra kick, the two football veterans have put themselves up as the grand prize, promising to come and play a game at the winner’s club.
Participants upload their Blinder moment, drive digital traffic to it via social media, then Archer and Kekovich vote on their favourite blinder submission. The winning entrant receives prizes and a visit from the two.
Scott Didier, producer and writer of Blinder said: “Local footy clubs are the back bone of so many communities around the country. Blinder is set in that world, so it made sense for our campaign to tie in with the grass roots footy culture and promote the idea that regardless of what club you play for you can have a go, tell a story and get it out there.”
Lefers said: “We are really passionate about films and branded content. We’re developing a slate of projects and are really big on putting our agency’s skill set to work promoting feature films. Both the Blinder and Crawlspace campaigns are great examples of that ethos, and we’re looking forward to doing more exciting work in this space.”