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Reading: REA Group spruiks mobile app
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B&T > Advertising > REA Group spruiks mobile app
Advertising

REA Group spruiks mobile app

Staff Writers
Published on: 18th February 2013 at 11:58 AM
Staff Writers
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Real estate website REA Group has launched a new marketing campaign to empower and inform house hunters ahead of the busy autumn selling period.  

The six week campaign spans outdoor, community print, mobile, online, social and pay TV.

Lisa Hickson, GM of brand, communications and Insights at REA Group, said the objectives were to actively engage people who are currently looking for property and to increase downloads of its app2.

“We’re encouraging home hunters to download our app so that they can have a seamless search experience across desktop, mobile and tablet. It’s all about the convenience of being connected with property anytime, anywhere,” she said.

An extension of realestate.com.au’s spring 2012 campaign, it features the bold, red rhombus-style creative, with useful take-outs for property hunters, such as downloading its award-winning free app.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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