Qantas’ Frequent Flyer loyalty program netted the airline $260m in earnings last year, with CEO Alan Joyce describing the scheme as “vital to the group”, which made an overall $6m profit this year.
Yesterday the airline unveiled a “Swiss-army knife” loyalty scheme allowing customers to pre-load currency onto the card for foreign purchases, and today they have announced a tie-in with LK Property Group allowing people to earn points while purchasing an apartment.
In its full year results, unveiled this morning the airline said it has 9.4m members of the scheme, and wants to get to 10m by the end of the year, nearly half of the population of Australia.
Joyce added: “Qantas Loyalty’s success reflects the strength of the group’s airline businesses, and it will remain at the core of our strategy, delivering sustainable earnings growth over the coming years.”
The new deal with Melbourne-based LK Property Group will allow people to get hundreds of thousands of points in one hit, redeeming the full value of the transaction in points.
Owner Larry Kestelman told The Australian Financial Review today they had seen a considerable upsurge in interest on properties since the airline sent an email to customers in the area on Tuesday with details of the deal.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]