B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Palmer’s bid to use spoof Gruen ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Palmer’s bid to use spoof Gruen ad
Advertising

Palmer’s bid to use spoof Gruen ad

Staff Writers
Published on: 3rd September 2013 at 12:32 PM
Staff Writers
Share
2 Min Read
SHARE

The spoof Clive Palmer ad created by 303Lowe for last week’s episode of Gruen Nation has attracted the attention of the man himself.

The Palmer United Party has requested to use the ad, ‘He’s no politician, vote Clive Palmer’, as part of its official campaign.

But the ABC has denied the party that permission.

The spot mixes together clips from the likes of Julia Gillard, Tony Abbott, Bob Katter, Kevin Rudd to come up with lines such as ‘the government believes Clive Palmer has got no experience in new taxes, but I most certainly think Clive Palmer doesn’t understand red tape’, and ‘Clive Palmer thinks that anything is possible’.

A statement on the Gruen Planet website says: “Yesterday we got a call from the Palmer United party team, asking if they could use last week’s pro-Clive Pitch ad, by 303Lowe, for their real campaign. The answer, of course, was no. The ABC can’t provide support to a political party.”

Jon McKie, chief strategic officer at 303Lowe, said: “Promoting the PUP was always going to be a difficult brief. It’s great that we won the Gruen pitch on the night, but even more satisfying that Clive thought it good enough to put on air as his official party advertising.”

303Lowe's pro-Palmer spot: 

303Lowe was up against Havas for last week’s Pitch. Havas created an anti-Clive Palmer spot: 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
BMW’s Alex McLean: Let Go Of The Steering Wheel
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?