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Reading: Megan Foster hands over Myer marketing gig
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B&T > Marketing > Megan Foster hands over Myer marketing gig
Marketing

Megan Foster hands over Myer marketing gig

Staff Writers
Published on: 27th August 2013 at 1:46 PM
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Updated: An internal review has seen Myer’s top marketing role expanded with Megan Foster moving to become managing director of the brand’s part-owned label, sass & bide.

A Myer spokesperson told B&T Foster moved on to her new sass & bide role early last week following an internal business efficiency review.

The review “identified the opportunity to bring together some parts of the business that you could say were part of our omni-channel approach to the customer” the spokesperson said.

The digital sales team, loyalty scheme ‘Myer one’, corporate services, events and online have been brought together with marketing.

Myer is currently looking internally and externally for a permanent head of the new role.

The spokesperson said Foster’s departure from the marketing role will “not at all” affect Myer’s current creative account review.

“It will take some time to bring all of those functions together so they are continuing to operate as per normal.”

Myer announced it was putting its creative account to tender earlier in August with incumbent Badjar Ogilvy put on notice.

On August 7 the retailer drew to a close a race for its media account with incumbent Ikon retaining the $50m account.

Myer’s spokesperson said the internal efficiency review has not resulted in any redundancies or job losses.

“Importantly the sass & bide business also continues to operate as it did before with autonomy from the Myer business.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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