The Media Federation of Australia (MFA) has described media agencies as “thriving”, as staff numbers jump while employee churn and turnover drop.
Staff turnover in media agencies has fallen by four percentage points year-on-year to 30%, according to the MFA’s Census and Salary Survey.
Churn has also decreased from its 2008 level of 41.2% to 30.4%, according to the report which is based on the 12 months to 30 September last year.
In addition to these drops staff numbers have recorded a marked increase of 12.6% year-on-year while the level of those leaving the industry permanently sits at 4.9%.
Dan Johns, MFA board director and Ikon chief executive, said the improvements have been driven by a focus on culture strategies.
“The growth in staff numbers has been driven by media agencies hiring more people in the important areas of digital, analytics and people and culture,” Johns said.
“This is a great sign that our industry is in growth mode and we are less reliant than ever on advertising billings.”
The UK market is also experiencing growth in media agencies where staff numbers have risen by 8.7%, according to the IPA UK Census report.
Please login with linkedin to comment
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]