Magazine readership is up 6.2% overall compared to the previous quarter however some magazine titles have seen mixed results, the latest EMMA data has shown.
While some magazines have seen a rise in readership over the last quarter, many titles have decreased such as Bauer Media's Cleo and Pacific Magazines' marie claire and Girlfriend.
Bauer Media’s women’s magazine Cleo showed a 7.5% drop from last quarter, going from a readership of 306,000 in December last year to 283,000 currently.
Other titles that have been hit with a readership decline are Pacific Magazines’ Famous and Who, down 3.5% and 2.9% respectively.
Pac Mags’ fashion title marie claire has also dropped off a bit compared to last quarter, falling 0.6% from a 508,000 monthly readership to 505,000.
However amidst the various declines, many titles have also seen their readership numbers jump since December last year.
Pac Mags’ Better Homes and Gardens remains at the most widely read magazine, showing a 3.7% readership increase over the quarter, from 2.406 million to 2.494 million.
Bauer’s Australian Women’s Weekly has managed to retain a flat readership level year on year at 2.417 million.
Bauer’s youth magazine Dolly has also kept its readership levels of 261,000 whereas competitor Pacific Magazines’ Girlfriend has slipped 2.2% from last quarter, now showing a readership of 227,000.
Matt Stanton, CEO of Bauer Media, commented on the results: “Nine months of Enhanced Media Metrics Australia (EMMA) data shows Australian magazine readership is growing across all platforms.
“Across the Bauer portfolio we are focused on getting into consumers’ lives, becoming an indispensible part of the things they care most about, and bringing our advertisers into those conversations.”
Director of magazines at Pac Mags, Peter Zavecz was also pleased with the latest EMMA data.
“The latest EMMA results highlight the strength and powerful reach of the Pacific Magazines portfolio, as well as our enduring consumer engagement,” he said.
“Our strategy is to build audiences around our brands, through all touchpoints, and this shows that strategy is working.
“As our brands continue to grow with new products like custom apps, digital magazines and extensions, and our social community numbers keep climbing rapidly, our total audiences are growing. And we’re working with our clients to ensure they access our entire audience in the most effective way, not just the magazine readers.”
Meanwhile over in the land of newspapers, the latest EMMA results show the highest level of readership of newspaper media (anything that publishes news) since the first set of EMMA data was released in June last year.
According to EMMA, 93% of the population aged 14 years (or 16.4 million) consume some form of news on a monthly basis.
“The EMMA data confirms that newspaper journalism is reaching more readers than ever, with growth being driven by all digital platforms,” Mark Hollands, CEO of The Newspaper Works, said.
Fusing Nielsen Online Ratings with EMMA data also shows a higher level of traffic to newspaper websites, according to The Newspaper Works.
The Newspaper Works research and insights manager Simon Baty added: “With Nielsen now providing more comprehensive measurement of the online audience, it’s clear that newspapers are reaching more people than previously thought via their websites.”
However, it’s not all happy days in newspapers as while digital audiences may be increasing the readership of print titles collectively has declined 5.9% since the first lot of EMMA data.
Please login with linkedin to comment
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]