AJF Partnership has created a series of hilarious new ads for Farmers Union Iced Coffee featuring men who are overly attached to their flavoured milk.

In the ‘Armageddon’ spot shows three tradies  who choose to stay outside and face the ominous storm with their beverage rather than take shelter in a shop bearing the sign ‘No drinks inside’.

In the ‘Sad Farewell’ execution, which features a 30 and 15 second version, a man can be seen tearily farewelling his lady-love until the viewer realises he is talking about his Iced Coffee.

All of the work focuses on the South Australian brand’s well-established line: “It’s a Farmers Union Iced Coffee or it’s nothing”.

Farmers Union Iced Coffee senior brand manager Ian Jankelowitz said: “The new campaign is about showing how much South Australians love their iced coffee and the lengths they go to for it.”

The ads were filmed at South Australian locations by GoodOilFilms, and were directed by Matt Murphy.

The TVCs will air in South Australia, Northern Territory and Queensland.

http://www.youtube.com/watch?v=WV3r3MhgkR0

http://www.youtube.com/watch?v=Cz-X5X4ODB4