Greenpeace urges us to 'change our tuna'

Greenpeace urges us to 'change our tuna'

Havas Worldwide Sydney has created a new outdoor and print campaign for Greenpeace to raise awareness of responsibly-caught tuna.

Called ‘Change your tuna’ the campaign features a confronting image

of a baby turtle in a sandwich and is designed to promote Greenpeace’s “Canned Tuna Ranking” – a league table that shows consumers which brands are using the most sustainable methods of fishing for tuna.

James Lorenz, communications manager, Greenpeace said: “Australians care deeply about our oceans and are shocked when they find out some of our favourite brands continue to use destructive fishing methods.

“As consumers we have the power to make a real difference just by carefully choosing which brands are put in our shopping baskets. We expect this distinctive creative from Havas to inspire more people to think twice and make the sustainable choice.”

Greenpeace has called on all tuna brands to encourage sustainable fishing practices, including the end of FAD’s – an indiscriminate fishing practice where turtles, rays and sometimes whales are being killed by tuna fishermen.

The environmental group estimates that every year, 27 million tonnes of marine life is killed needlessly alongside the target fish.

Credits: client Greenpeace, agency Havas Worldwide Sydney, ECD Steve Coll, copywriter Jeremy Vernon, art director Ben Pearce, photographer Sean Izzard (The Pool)

Please login with linkedin to comment

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]