Sydney creative agency Droga5 is embarking on a new three-fold focus for 2013, the CEO told B&T.

The agency’s main priorities for the coming 12 months will be bedding down recent client wins (Qantas and Woolworths were the biggest wins of 2012 for Droga5), getting on top of data, and developing closer working relationships with media agencies.

Sudeep Gohil, CEO of Droga5 Sydney, told B&T: “The next year will be a great year. We have a lot of momentum and piles of work in production.”

He said that, in an ideal world, creative and media would re-join. “One of the worst things that happened to advertising was when media and creative separated,” Gohil said. “We want to work closer with media.”

Droga5’s Sydney office grew from 58 to 130 people during 2012, as the agency won bucket loads of new business.

Duncan Marshall, executive creative director, added: “We had phenomenal growth that was never our intention, but it’s exciting to work with brands who genuinely want change.”

Droga5 is the subject of an agency profile in the current issue of B&T magazine.