Sydney creative agency Droga5 is embarking on a new three-fold focus for 2013, the CEO told B&T.
The agency’s main priorities for the coming 12 months will be bedding down recent client wins (Qantas and Woolworths were the biggest wins of 2012 for Droga5), getting on top of data, and developing closer working relationships with media agencies.
Sudeep Gohil, CEO of Droga5 Sydney, told B&T: “The next year will be a great year. We have a lot of momentum and piles of work in production.”
He said that, in an ideal world, creative and media would re-join. “One of the worst things that happened to advertising was when media and creative separated,” Gohil said. “We want to work closer with media.”
Droga5’s Sydney office grew from 58 to 130 people during 2012, as the agency won bucket loads of new business.
Duncan Marshall, executive creative director, added: “We had phenomenal growth that was never our intention, but it’s exciting to work with brands who genuinely want change.”
Droga5 is the subject of an agency profile in the current issue of B&T magazine.
Pictured: Sudeep Gohil, Katie Dreke (director of innovation), and Duncan Marshall
Please login with linkedin to comment
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]