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Reading: Cubed cures uncertainty with University of Ballarat campaign
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B&T > Advertising > Cubed cures uncertainty with University of Ballarat campaign
Advertising

Cubed cures uncertainty with University of Ballarat campaign

Staff Writers
Published on: 12th December 2012 at 4:56 PM
Staff Writers
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Cubed Melbourne has come up with a multi-dimensional campaign to promote the University of Ballarat’s upcoming open day.

Inspired by the uncertainty around year 12 results, Cubed created the ‘soundtrack to being unsure’ with a TVC by Screen-on depicting the ‘ums’ and ‘ahs’ of students in their final school year.

Phill Crone, Manager of Marketing & Communications at the University of Ballarat, said: “This campaign helps students feel more comfortable with the idea of change, and to consider UB as an option, which they may not have before”.

The campaign, which also features radio, print and online components, will continue until the information day on December 19.

Credits: University of Ballarat:Manager, Marketing & Communications: Phill Crone, Marketing & Communications: Simone Byrne, Tania Howes, Sandy Howlett. CUBED: Founding Partner/Strategy: Mike Chuter, Creative Director: Bruce Williams, Art Director: Carmel Gohar, Writer: Ren√©e Turner, Account Director: Kate Hindley. SceneOn: Director: Matt Holcomb, Producer: Trevor Holcomb, DOP: Wayne Aistrope, VFX: Andrew Goldsmith, SOUND: Markus Kellow. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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