Cubed cures uncertainty with University of Ballarat campaign

Cubed cures uncertainty with University of Ballarat campaign
B&T Magazine
By B&T Magazine
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Cubed Melbourne has come up with a multi-dimensional campaign to promote the University of Ballarat’s upcoming open day.

Inspired by the uncertainty around year 12 results, Cubed created the ‘soundtrack to being unsure’ with a TVC by Screen-on depicting the ‘ums’ and ‘ahs’ of students in their final school year.

Phill Crone, Manager of Marketing & Communications at the University of Ballarat, said: “This campaign helps students feel more comfortable with the idea of change, and to consider UB as an option, which they may not have before”.

The campaign, which also features radio, print and online components, will continue until the information day on December 19.

Credits: University of Ballarat:Manager, Marketing & Communications: Phill Crone, Marketing & Communications: Simone Byrne, Tania Howes, Sandy Howlett. CUBED: Founding Partner/Strategy: Mike Chuter, Creative Director: Bruce Williams, Art Director: Carmel Gohar, Writer: Ren√©e Turner, Account Director: Kate Hindley. SceneOn: Director: Matt Holcomb, Producer: Trevor Holcomb, DOP: Wayne Aistrope, VFX: Andrew Goldsmith, SOUND: Markus Kellow. 

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