ChapStick Australia is turning our beaches into inflatable parks as part of its national Summer Lovin’ tour.

Ikon BFF, Porter Novelli Sydney, Match Media and BBL Interactive have teamed up with Pfizer Consumer Healthcare to make the tour happen.

It kicked off on Australia Day on Melbourne’s St Kilda Beach. Last weekend, it stopped off at Sydney’s Bondi Beach where The X Factor 2012 winner Samantha Jade performed an exclusive concert (pictured). 

Alicen Clarke, ChapStick brand manager at Pfizer Consumer Healthcare, said: “The aim of the Summer Lovin’ tour is to get ChapStick back in the hands of consumers and have the brand top of mind when choosing a lip balm.”