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Reading: ChapStick gives Australia some summer lovin
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B&T > Advertising > ChapStick gives Australia some summer lovin
Advertising

ChapStick gives Australia some summer lovin

Staff Writers
Published on: 14th February 2013 at 11:53 AM
Staff Writers
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ChapStick Australia is turning our beaches into inflatable parks as part of its national Summer Lovin’ tour.

Ikon BFF, Porter Novelli Sydney, Match Media and BBL Interactive have teamed up with Pfizer Consumer Healthcare to make the tour happen.

It kicked off on Australia Day on Melbourne’s St Kilda Beach. Last weekend, it stopped off at Sydney’s Bondi Beach where The X Factor 2012 winner Samantha Jade performed an exclusive concert (pictured). 

Alicen Clarke, ChapStick brand manager at Pfizer Consumer Healthcare, said: “The aim of the Summer Lovin’ tour is to get ChapStick back in the hands of consumers and have the brand top of mind when choosing a lip balm.”

The ChapStick Summer Lovin’ tour will continue in Brisbane, Adelaide and Perth. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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