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B&T > Advertising > BlackBerry to unleash new system with Super Bowl ad
Advertising

BlackBerry to unleash new system with Super Bowl ad

Staff Writers
Published on: 29th January 2013 at 12:32 PM
Staff Writers
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BlackBerry is set to unleash its anticipated new operating system with a multi-million dollar advert during the Super Bowl next Sunday.

The BlackBerry 10 system will feature in a spot by owners Research in Motion and kicks off a week of global marketing activity, including the launch of the first two devices.

Experts believe the new system will be make or break for the manufacturer, as it has struggled to compete in recent years with increasing competition from Apple and Samsung.

As well as the 30-second spot the devices will also be integrated into pre and post-game on-site, digital and social activities, including real-time engagement on Facebook and Twitter with fans.

Frank Boulben, chief marketing officer, Research In Motion, said: “A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented  BlackBerry to tens of millions of consumers on the largest advertising stage of the year.

“BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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