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B&T > Advertising > BWM wins Ssangyong account
Advertising

BWM wins Ssangyong account

Staff Writers
Published on: 28th February 2013 at 11:44 AM
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The new distributors of Ssangyong cars in Australia have severed ties with previous creative agency Brave and picked up BWM after a pitch.

The South Korean cars are now being distributed by Ateco, which also holds the rights to Great Wall, Cherry, Ferrari, Maserati and Lotus, under a new deal finalised last year.

Scott Kelly, marketing manager for Ateco, confirmed BWM’s appointment to the account, and said they were looking at a “step up” in marketing activity, with more dealers and “more aggressive pricing”.

Brave had handled the creative for the brand since 2009, most famously with a series of print executions including a rhino mounting a car, a hunter about to shoot a boar, and an ATM being pulled out of the wall.

Media for Ateco is split, with strategy handled by Match Media and buying by Ikon.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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