APN launches discount transit packages for 2013

APN launches discount transit packages for 2013

Out of home ad network, APN Outdoor, has introduced discounts across its transit inventory for the first quarter of 2013 and increased the number of advertising panels by up to 60%.

Phil Eastwood, FM Sales APN Outdoor said: “Our Transit network has always delivered excellent value, but like all media channels, we need to constantly review our offering to market to ensure we are providing advertisers with a compelling proposition.

 “With the introduction of new routes to the Transit Network, it is incumbent on us to regularly review our reach, frequency and SOV outcomes.  And this we have done with our new packages – increasing panel numbers in some cases by as much as 60%.”

APN said the deployment of more buses had also created new formats for advertisers to use, including L-shaped side panel advertising and additional bubble boxes for added copy and graphics.

“This is the largest change to the structure of Transit that APN Outdoor has ever delivered to the market and the incremental audience delivery, share-of-voice (SOV) and value proposition to advertisers is significant,” the organisation said in a release. 




Please login with linkedin to comment

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]