Cowra Tourism Back Taunting Chris Hemsworth In New Christmas Spot Via Visual Domain

Cowra Tourism Back Taunting Chris Hemsworth In New Christmas Spot Via Visual Domain

Tourism Cowra has launched a follow up to its viral tourism campaign to “Get Chris to Cowra”, titled “A CHRISmas Miracle”.

The CHRISmas themed video, created by creative video production company, Visual Domain, once again showcases the best of the Central West NSW region in a bid to FINALLY get Chris Hemsworth and his family to visit Cowra.

 The narrative unfolds with Cowra superfan, Jacob, reflecting on Chris’ promise to visit and shares that the town’s final  Christmas wish is for the Aussie legend to come in time for the annual Christmas festivities.

“After what’s been a very difficult 12 months for our region, especially with the recent floods, it’s so great to be able to continue the Get Chris to Cowra Campaign this Christmas, showing off what our amazing region has to offer and letting our visitors and the big man Chris Hemsworth know we’re open and ready to welcome them to our amazing region.”  Kurt Overzet, tourism manager, Cowra Tourism Corporation

“After the success of the Get Chris to Cowra campaign last year, we were really excited to have the opportunity to work with Cowra Tourism once again. We wanted to use the same humorous lens this time around and continue with one of the main characters from the initial campaign, but give it a new Christmasy twist.” Lauren Burgueno – Lead Specialist Creative Producer.




Please login with linkedin to comment

chris hemsworth Cowra Tourism visual domain

Latest News

Chris Freel: The Uncomplicated Complexity In OOH
  • Opinion

Chris Freel: The Uncomplicated Complexity In OOH

As he approaches his first 100 days working in the out-of-home market, former UnLtd CEO and now group sales director at oOh!media, Chris Freel, shares why this so-called traditional media is anything but. When I made the jump from UnLtd, the media, marketing and ad industry’s charity foundation, to the world of out-of-home, many people […]

Opinion

by B&T Magazine

B&T Magazine
Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn
  • Advertising

Cairns Crocodiles The Work: B2B Campaigns Sponsored By LinkedIn

Our judges are working overtime, and our events team hasn’t slept in weeks putting the finishing touches before we head up to sunny Far North Queensland for Cannes In Cairns and the inaugural Cairns Crocodiles Awards presented by Pinterest in just over three weeks. Today, we are celebrating the shortlisted entries in the B2B category, […]

Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience
  • Marketing

Expedia Launches Travel Shops Giving Influencers Tools To Shopify The Travel Content Experience

This morning, at the EXPLORE conference at the ARIA Resort in Las Vegas, Expedia announced the launch of Travel Shops, a new storefront on the Expedia app that centralises content creators’ travel recommendations. Lead image: Oneika Raymond This innovative feature saves travellers from the tedious task of scrolling through social media to find past recommendations […]

‘The Penny Has Dropped…So We’ve Supercharged How Brands Plan, Book And Measure In One Place’ – News Corp’s Lou Barrett On D_Coded
  • Media

‘The Penny Has Dropped…So We’ve Supercharged How Brands Plan, Book And Measure In One Place’ – News Corp’s Lou Barrett On D_Coded

As a cookie depreciation tsunami slowly approaches, News Corp is sharpening its audience intelligence platform, Intent Connect, with AI tech that enables advanced data collaboration capabilities through planning, booking and measurement. Managing director of client partnerships Lou Barrett tells B&T it’s about future-proofing clients’s digital marketing plans. At last year’s annual D_Coded event, News Corp […]