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Reading: Over 50s Dating App Lumen Unveils First Australian Campaign
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B&T > Campaigns > Over 50s Dating App Lumen Unveils First Australian Campaign
Campaigns

Over 50s Dating App Lumen Unveils First Australian Campaign

Staff Writers
Published on: 27th June 2019 at 10:12 AM
Staff Writers
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Lumen, the dating app exclusively for over 50s, has announced the launch of its first TV commercial in Australia to support its continued fight against ageism, and challenging people’s perceptions of the over 50s.

The 30-second TVC, created in-house, features over 50s dance troupe, Silver Classix Crew, performing Tron dance wearing LED suits. The finale of the energetic performance is signalled with a flood of light and the removal of LED hats, revealing the faces and ages of the eight dancers.

https://www.youtube.com/watch?v=mFz4nJVIAxk

Charly Lester, co-founder and CMO of Lumen, commented: “Over 50s often cite that they are an invisible generation, with media and society in general often dismissing this dynamic and influential segment.

“Our new advertisement, starring Silver Classix Crew, seeks to raise awareness that over 50s are still full of energy and enthusiasm for life, and have so much to look forward to in their years ahead.

“We want to continue to empower over 50s by reminding the mainstream media that 50 isn’t the end, and in fact for many, it’s just the start of a journey of falling in love with oneself and maybe even someone else,” Lester said.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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