B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 4BC Flips The Switch and Moves To 882 AM
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > 4BC Flips The Switch and Moves To 882 AM
Media

4BC Flips The Switch and Moves To 882 AM

Staff Writers
Published on: 8th October 2021 at 11:57 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Brisbane’s 4BC this morning flipped the switch and swapped frequencies with sister station 4BH, moving to 882 AM. In a move designed to give the audience a clearer and better listening experience.

4BC Breakfast presenter Neil Breen was joined in the studio by the “King and Queen of Brisbane”, rugby league legend Wally Lewis and former Olympic swimmer Hayley Lewis, who together had the honour of flipping the switch at 8.08 am today.

4BC, content manager, Max Dudley, said: “4BC is committed to local programming, which is why over the past year we’ve added six local voices to our Brisbane lineup.

“Now we now want to give our audience the best listening experience for all of our programs. 882 AM receives less interference when commuting and reaches areas in South-East Queensland that have had difficulty with the frequency higher up the AM dial. Plus, 4BC Eight-Eighty-Two just sounds better, so it’s a win for us across the board.”

In recent weeks, 4BC has run a major awareness campaign, with on-air promos featuring Neil Breen and a print advertising campaign. The station will also be giving away $882 a day to lucky listeners in a daily Breakfast competition.

The frequency swap comes just weeks after 4BC announced it was expanding its on-air lineup with the appointment of Brisbane’s Sofie Formica as the new Afternoons presenter.

This follows the “live and local” ramp-up of 4BC’s presence in Brisbane, with the appointment of Neil Breen in 4BC Breakfast, Scott Emerson in Drive, Peter Psaltis hosting Wide World of Sports, and Bill McDonald and Spencer Howson rounding out the lineup on Weekends.

In Thursday’s GfK Survey 6, 4BC saw a lift with its share rising to 7.9 per cent  (up 0.4 points) among all people 10+ and growth in every shift. Neil Breen recorded an 8.1 per cent share (up 0.1 point) while the Ray Hadley Morning Show was up 1.2 points to 11.8 per cent and re-took the No.1 talk spot in Mornings.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 4BC, neil breen, Wally Lewis
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?