With Mother’s Day just around the corner, a new spot for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face around this time of year.
Titled ‘Bath Bubble Trouble’ and launching this week, the latest epic episode in Budget Direct’s ‘Insurance Solved’ campaign series via 303 MullenLowe features the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall.
It is the third major ad launched by Budget Direct in the past six months as part of its latest series;
‘Blown Away’ went live in January, while ‘Trolley Trouble’ went to market in October 2022. All feature the recurring characters of Sarge, Jacs and Chief, who have become the familiar and much-loved faces of the campaign platform.
303 MullenLowe managing fDirector Joanna Gray said: “The distinct and humorous storytelling style of Budget Direct campaigns continues to engage Australian audiences in the right way, and has become a mainstay of the brand. We’re proud to unveil this next episode, which we hope will continue to keep Budget Direct’s products top of mind and heart.”
Jonathan Kerr, chief growth officer at Budget Direct added: “Budget Direct Insurance Solved is all about being taking care of, when the unpredictable happens. In turn we have found great success in bringing our proposition to life in an unpredictable and engaging way. ‘Bath Bubble Trouble’ celebrates that approach in dramatic style while highlighting the outstanding value and protection offered via our Sum Insured Safeguard option, available in Budget Direct’s multi-award winning Home Insurance.”
‘Bath Bubble Trouble’ will be seen across TV, cinema, online, radio, OOH and more from this week. Budget Direct and 303 MullenLowe have partnered since 2014, with the long and successful relationship producing a range of memorable campaigns.
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