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Reading: 938,000 Tune-In For Olympic Opening Ceremony (But Seven’s Coverage Panned)
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B&T > Media > 938,000 Tune-In For Olympic Opening Ceremony (But Seven’s Coverage Panned)
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938,000 Tune-In For Olympic Opening Ceremony (But Seven’s Coverage Panned)

Staff Writers
Published on: 12th February 2018 at 9:07 AM
Staff Writers
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Some 938,000 Australians tuned-in to watch the opening of the Winter Olympics on Friday night according to OzTam numbers.

Opening ceremonies tend to be a visual feast for viewers and PyeongChang’s efforts were no exception replete with all the usual lasers, dancers, fireworks and always dramatic torch lighting.

However, viewers weren’t thrilled by Seven’s commentators constant chat throughout the coverage and cutting to ad breaks at pivotal stages.

Seven’s Edwina Bartholomew and Basil Zempilas led the proceedings and, to their credit, appeared to have a good knowledge of the different competing nation’s athletes.

Yet, it was the duo’s unnecessary talk during the entertainment that sent many into a social media rage.

Screen Shot 2018-02-12 at 9.00.01 am

Screen Shot 2018-02-12 at 8.59.16 am

Screen Shot 2018-02-12 at 8.59.16 am

Screen Shot 2018-02-12 at 8.59.16 am

 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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