As keen readers of B&T would’ve noted we’ve been keeping a sharp eye across Seven’s cake cook-off program Zumbo’s Just Desserts. Some have even suggested (namely some Seven employees) we’d been too harsh on the struggling program despite only reporting the actual Oztam audience figures.
And fair’s fair, last night’s fourth instalment attracted 769,000 metro viewers according to Oztam, a slight bounce of 35,000 viewers from last Thursday’s episode. Having stemmed the tide – the show had lost a third of its audience from its debut last Monday week – it’s safe to say Zumbo appears to have found its audience and, hopefully, may attract more viewers as the show culls contestants and moves towards the finals.
However, it wasn’t all croquembouche for Zumbo and Seven execs. The show was only the 13th most watched program last night, dropping one spot from last Thursday.
Seven again won the night with its news and current affairs programs; however, Zumbo still lost out to Nine’s stalwart home reno show The Block (5th with 932,000 viewers) and Nine’s Married At First Sight’s gay wedding (11th with 805,000 viewers.)
The ABC also claimed a stellar evening with four of its programs in last night’s top 10. Its news came it at sixth, 7.30 at seventh spot, Australian Story at eighth and Four Corners at number nine.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]