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Reading: Zambrero Celebrates National Burrito Day Via Today the Brave
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B&T > Campaigns > Zambrero Celebrates National Burrito Day Via Today the Brave
Campaigns

Zambrero Celebrates National Burrito Day Via Today the Brave

Staff Writers
Published on: 6th April 2023 at 11:32 AM
Staff Writers
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The 6th of April is National Burrito Day. And unlike the hoards of inconsequential, made-up days in the calendar, the 6th of April is a truly prestigious day.

As Australia’s largest Mexican QSR, Zambrero has paid tribute to the hand-held marvel with the credibility and respect the burrito deserves, encouraging the rightful celebration of the Mexican wrap in a new campaign via Today the Brave.

What makes the burrito even more incredible is its ability to captivate people around the globe, despite its humble exterior. It was this very insight that gave rise to “Impressive. On the inside.”, a campaign that lays the burrito bare, presenting it in all its unadorned glory. Because the burrito has nothing to hide. It’s simply a gift. A gift wrapped in edible paper, waiting to delight.

“What better way to celebrate the burrito, than to eat one. Better still, eat one at Zambrero. This disruptive campaign celebrates our hero product using a striking and simple approach. It stands out from the crowd, just like our burrito does,” said Samantha Parker, general manager – marketing, Zambrero.

So keep an eye out for the OOH, press and digital executions as Zambrero honours the burrito this National Burrito Day.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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