Campaign: GuihenJones Creates Display For Dummies

Campaign: GuihenJones Creates Display For Dummies
SHARE
THIS



Retail Point of Sale specialists GuihenJones has created a hub for the world-famous ‘For Dummies’ brand.

The display is currently in the Sydney Dymocks flagship store.

The success of the iconic For Dummies brand of instructional books is that they have always been simple to spot on the shelves. However, in a huge store such as Dymocks, they were getting lost amongst the crowd. They needed to stand out but without compromising the heritage status of the building.

Dummies_Bookshelf_Ret_COVER_04_HR_CMYK

Retail communications specialists GuihenJones were tasked to come up with a simple solution. They set about to match the strength of the brand with a strong in-store presence that evokes a sense of fun and quirkiness. Utilising the striking black and yellow colouring, the famous ‘Dummies Man’ and the distinctive typography, GuihenJones totally transformed a unique space into a visible and vibrant magnet for knowledge-thirsty shoppers.

Dummies_Bookshelf_Ret_03_BEFORE_HR_CMYK Dummies_Bookshelf_ANGLE_Ret_02_HR_CMYK

Leaving nothing to chance, GuihenJones even included digital signage to enhance the overall customer experience. Dynamic, visually-led, interactive LCD screens were stationed in the centre of the display as a further source of customer education and to promote For Dummies core brand offer.

Please login with linkedin to comment

Clemenger BBDO Sydney communications Screen Advertising World Association zadro

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]