Young Henrys Debuts New Alcoholic Ginger Beer With Wacky Ad

Young Henrys Debuts New Alcoholic Ginger Beer With Wacky Ad
B&T Magazine
Edited by B&T Magazine



Young Henrys “Origin Stories” launch new alcoholic ginger beer via Paper Moose.

How did Young Henrys new alcoholic ginger beer get its bite? It’s the result of a bloody battle between crocodiles and ginger farmers, of course.

Or is it the brainchild of a mad scientist with a penchant for tiny-hats? Either way, Young Henrys has brought these epic origin stories to life via Paper Moose, as told by Fitzy and punk band These New South Wales.

Nick Hunter, Co Founder and CEO of Paper Moose, said:  “A lot of alcohol brands lean heavily on their history. We wanted to do that for Young Henry’s alcoholic ginger beer, but in a way that felt… Young Henrys.”

This is the second collaboration between Paper Moose and Young Henrys, following on from work on their eco-friendly algae initiative. Oscar McMahon, Founder of Young Henrys added:

“The stories are an awesome way to introduce our ginger beer to Australia with their over-the-top, out there, B-Movie style fun. We’re excited that as well as YouTube, the full 90-second stories will be playing in your local Dendy and Ritz cinemas”. Young Henrys alcoholic ginger beer is now selling nationwide and “Young Henrys: Origin Stories” are live now in select cinemas and online.

Client: Young Henrys

Co Founder: Oscar McMahon

National Brand Manager: Clint Ossington

National Marketing Manager: Greg Hall

Digital Marketing Manager: Matt Ryan

Partnerships and Communications Manager: Liz Bentley

Agency: Paper Moose

ECD / Director: Nick Hunter

Creative Strategist / Director’s Assistant: Catho D’Souza

Creative Lead (Copy): Jermaine Rowe

Creative Lead (Art): Nathan Moore

Design Director: Georgia Shillington

Account Manager: Hannah Maher

Production: Paper Moose

Producer / 1st AD: Jon Buchan

Director of Photography: Dimtri Zaunders

1st AC / B Cam: Toby Farrington

Photographer: Patrick Moran

Photography Assistant: Isabella Wild Production

Designer & SFX: Emily Borghi

Art Assistant: Chris Le Page

Offline & Online Editor: Oliver Trauth-Goik

Colour grade: Justin Tran

LX /Gaffer (Interviews): Nico Nalbandian

LX /Gaffer (Action Shots): Gabriel Morrison

Sound Recordist (Interviews): Luke Stacey

HMU Artist: Amanda Rieck

Sound Design & Mix: Caleb Jacobs




Please login with linkedin to comment

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]