YouGov has officially launched its CharityIndex in Australia, supporting local and international charities and NGOs.
The CharityIndex will help those organisations throughout the unique challenges they face, supporting them to grow and succeed.
Using the Index, organisations and charities can track perceptions of their brand. They can also monitor the performance of their brand both during and after campaigns, including brand health, media-focused, and lower-funnel metrics.
The YouGov CharityIndex also allows for maximisation of charitable donations with daily tracking, custom questions, and multiple data formats for a range of analysis needs.
Laura Robbie, YouGov’s General Manager in Australia (pictured) said, “we are so pleased to bring to the Australian marketplace an insights solution that delivers tangible benefit to our charitable sector.”
“As we navigate times of ongoing crisis, we need focus on how we can best enable the charities that support us to succeed.”
