Danone has announced that its high protein yoghurt, YoPRO, has signed world #1 female Tennis Player, Ash Barty; Olympic Gold Medallist Swimmer, Kyle Chalmers and Commonwealth Games Gold Medallist High Jumper, Brandon Starc, in the lead up to the Tokyo 2020 Olympics.
The trio will star in a series of campaign videos that build on YoPRO’s ‘Fuel Your Journey’ platform – encouraging Australians to choose the right fuel in order to get the most of their bodies. Barty, Chalmers and Starc will feature in both an individual and collective creative, produced by Emotive, highlighting the importance in every millimetre when it comes to competing on the world’s largest sporting stage.
Last year, YoPRO announced they had signed on as an Official Partner for the AOC, pledging to support the Australian Team by fuelling their journey in the lead up to and during the Olympic Games.
As the momentum around Tokyo 2020 continues to build, YoPRO has also signed an additional line-up of top-tier athletes, including Slalom Canoeist, Jess Fox; Beach Volleyball Player, Mariafe Artacho del Solar; Diver, Domonic Bedggood; Swimmer, Brianna Throssell; Triathlete, Matt Hauser and Gymnast, Mitch Morgans. YoPRO will work closely with these athletes as they continue their journey to the Games.
Upon signing with YoPRO, Barty said: “Any opportunity to wear the green and gold is special and I’m hoping to be selected for my first Olympic Games this year. I’m excited to partner with YoPRO as they help fuel me on the journey to Tokyo. Being included in YoPRO’s Olympic campaign with other Aussie athletes is something different for me and I’ve loved the opportunity to be involved.”
On the new partnerships, YoPRO brand manager, Xavier Gonzalez said: “We are excited to be partnering with Australia’s brightest stars as well as young up and coming talent for what is the pinnacle sporting event in the world. YoPRO’s high protein, no added sugar products are the perfect training partner to keep them fuelled on their journey.”
The first creative of the series will feature swimmer and Rio 2016 Olympic Gold Medallist, Kyle Chalmers – set to be released in March. A series of campaign videos supporting the partnership will also be rolling out across YoPRO’s digital platforms throughout the year.
