YHA Reinvents Itself To Mark An Era Of Exploration And Embracing Diverse Audiences
In a move to better accommodate different styles of travel and reconnect travellers with destinations and with each other, YHA Australia has revealed a refreshed brand.
Over the last few years, YHA has taken the opportunity to explore what the future of the business looks like and how it can evolve its accommodation to meet the changing needs of modern travellers in a post-pandemic world.
The refreshed YHA look, by Sydney-based design agency Houston Group, introduces a contemporary new logo (seen below, with a nod to the hut and tree of logos past), vibrant colour palette and a focus on storytelling through brand imagery.
YHA’s new logo.
In addition to the new look and as part of the organisation’s evolution, YHA properties will be reimagined through a series of staggered refurbishments.
YHA will also embark on forward-thinking collaborations with projects like Tech Central in the heart of Sydney – Australia’s most innovative technology corridor, showcasing a best-in-class, sustainable co-working model.
Additionally, this year YHA will introduce Y-Hive co-working spaces and a diverse range of new food and beverage options throughout their properties.
Paul McGrath, YHA CEO says: “For over 80 years, YHA has provided travellers with affordable, welcoming and sustainable places to stay while exploring Australia.
“YHA has acted as a launchpad for a community of curious and socially conscious travellers on their journeys of exploration.”
“Our new ‘always exploring’ tagline remains true to the YHA brand essence of creating a more open and accommodating world. It’s also how we do business – by continuing to explore new ways to cater to our guests.”
YHA will continue to grow regenerative tourism experiences in its offering to help offset the travel footprint of their guests and to ensure its spaces provide travellers with the freedom to explore Australia for the next 80 plus years.
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