Yellowpanda PR + Digital, a Gold Coast based PR agency, has seen record growth and is preparing for continued national expansion in 2021.
The PR and leadership marketing agency was founded by Amanda Williams, former federal political staffer, in 2017. Williams believes that the agency’s growth during COVID speaks to the necessity of PR and personal branding in times of crisis.
“When the pandemic first hit we were concerned about the impact it would have. Public relations is often seen as a ‘nice to have’, not a ‘need to have’, but it became clear that there’s never been a more important time for brands and individuals to invest in this service,” she said.
“Maintaining a strong public presence enhances your social proof and builds consumer confidence, allowing you to stand out from competitors at a time of increased competition.”
The company received its highest year of revenue in 2020 and has a growing list of prospective clients.
Yellowpanda works to build engaging public profiles for young CEO’s and entrepreneurs, positioning them as leading authorities in their fields. It represents a range of clients, from boutique newly established businesses to multi-million dollar, internationally spanning companies working across a range of industries.
The agency’s services also include stakeholder engagement, social media management, content creation and media relations.
“With a growing team of staff, a waitlist of potential clients across the country [that] we’re now approaching, and an astute awareness of how to operate best during times of crisis, we’re excited to launch into the new year with the skills, experiences, and resources that’ll allow us to continue to grow and reach more people than ever before,” said Williams.
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