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Reading: Yahoo!7 launches floating ad module
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B&T > Advertising > Yahoo!7 launches floating ad module
Advertising

Yahoo!7 launches floating ad module

Staff Writers
Published on: 9th January 2014 at 12:46 PM
Staff Writers
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Yahoo!7 has launched a new advertising model called the Floating Cube it claims will provide advertisers with a “more interactive experience to connect consumers to their brand”.

The full release is below:

“Yahoo!7 has expanded its range of homepage advertising products, today announcing the availability of a new Floating Cube ad module. The new ad module is also available across Yahoo!7’s leading media properties including News, Entertainment and Sport. The new format offers advertisers an interactive experience that is eye-catching and engaging.

Yahoo!7’s Floating Cube ad format sees an auto-initiated spinning cube emerge as the page first loads. The cube spins and floats over page content before returning back to its base module after a short period. On user interaction, the cube expands into an extra-large expandable banner with up to six rich panels available to explore. The Floating Cube ad format supports a range of content including video and image galleries giving advertisers the opportunity to engage audiences in a variety of ways.

Andrea Rule, Yahoo!7 Head of Sales NSW said: “Yahoo!7 is continuously looking to provide exciting new ways for advertisers to bring their content to Yahoo!7’s growing audience of more than eight million Australians. The new Floating Cube Homepage ad offering complements our other advertising products and provides advertisers another interactive experience to connect consumers to their brands online.”

The new format follows Yahoo!7’s previous advertising extensions including Double Slider, Mobile Pushdown and iPad anchored ads. Floating Cube is available now.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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