B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Yahoo Finance Appoints Its First Editor-In-Chief For Australia & NZ
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Yahoo Finance Appoints Its First Editor-In-Chief For Australia & NZ
Media

Yahoo Finance Appoints Its First Editor-In-Chief For Australia & NZ

Staff Writers
Published on: 28th August 2018 at 9:19 AM
Staff Writers
Share
2 Min Read
SHARE

Finance website Yahoo Finance has appointed Sarah O’Carroll to the newly created role of editor-in-chief for Australia and New Zealand.

The appointment O’Carroll (pictured above) is part of a relaunch of Yahoo Finance and follows extensive user testing, editorial focus groups and learnings from its sister editions in the US and the UK.

O’Carroll will be responsible for driving a range of new editorial initiatives to expand the site’s content offering, targeting today’s finance consumer at key life stages.

She joins Yahoo Finance from the content strategy consultancy she founded, Power Ink Media. O’Carroll is also the former business editor of news.com.au and was head of content partnerships for publisher Private Media.

Simon Wheeler, director of content at Yahoo7, said: “We’re really excited to be able to announce Sarah as the new editor-in-chief for Yahoo Finance.

“She is a respected business journalist in Australia and will bring creativity, enthusiasm and personality as we bring this global brand to the ANZ audience.

“Her experience across commercial content shows she really understands audiences, but with the integrity and knowledge that defines Yahoo Finance as a brand, and we are committed to making this a leading finance destination across the region.”

Commenting on her new role, O’Carroll said: “Finance has long been pigeon-holed as the preserve of an older, predominantly male audience, but that simply isn’t the case anymore.

“With the rise of crypto-currencies, micro-investing and other tech-focused investment vehicles, finance is accessible and appealing to a younger and broader audience more than ever before.

“I’m really looking forward to getting started and creating quality content that can inform a wider audience.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Sarah O’Carroll, Yahoo Finance
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?