Yahoo has today announced its promotion of John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC.
In his previous role, McNerney (featured image) was director of platforms, Australia and New Zealand (ANZ).
As part of his expanded remit, he will now oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels including CTV and DOOH across the region.
APAC has been a key growth driver for Yahoo’s advertising business globally. Under McNerney’s leadership, Yahoo will build on the growth and demand for its ad tech solutions in the region.
Richardson (pictured below) was previously head of data for ANZ.
In his expanded role, Richardson will lead Yahoo’s data solutions and commercial strategy for APAC. His responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC.
Richardson’s larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.
“These leadership changes will position us to capitalise on rising opportunities as we drive the next chapter of growth in APAC,” said Yahoo’s vice president and head of APAC, Paul Sigaloff, who was recently promoted to his current position.
“Richardson and McNerney have a proven track-record in their respective domains. Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region.”
