B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Yahoo Appoints John McNerney & Dan Richardson To APAC Leadership Roles
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Yahoo Appoints John McNerney & Dan Richardson To APAC Leadership Roles
Technology

Yahoo Appoints John McNerney & Dan Richardson To APAC Leadership Roles

Staff Writers
Published on: 4th April 2022 at 9:00 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Yahoo has today announced its promotion of John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC.

In his previous role, McNerney (featured image) was director of platforms, Australia and New Zealand (ANZ).

As part of his expanded remit, he will now oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels including CTV and DOOH across the region.

APAC has been a key growth driver for Yahoo’s advertising business globally. Under McNerney’s leadership, Yahoo will build on the growth and demand for its ad tech solutions in the region.

Richardson (pictured below) was previously head of data for ANZ.

In his expanded role, Richardson will lead Yahoo’s data solutions and commercial strategy for APAC. His responsibilities will include developing omnichannel partnerships, audience insights, segmentation, testing and implementation strategies for APAC.

Richardson’s larger mandate will be to strengthen Yahoo’s market-leading data proposition in the region, especially relevant as advertisers look to connect the dots in a cookie-less world.

“These leadership changes will position us to capitalise on rising opportunities as we drive the next chapter of growth in APAC,” said Yahoo’s vice president and head of APAC, Paul Sigaloff, who was recently promoted to his current position.

“Richardson and McNerney have a proven track-record in their respective domains. Their leadership, expertise and experience will be invaluable for our evolution, as we double down on driving value for partners and customers in the region.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Yahoo ANZ
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?