It has to be said, any World Wildlife Fund (WWF) ad tends to be highly charged and thought-provoking and the charity group’s latest is definitely no exception.

Titled “Fight for your World” the powerful spot is the work of London agency Uncommon and plays around the idea that we could be the last generation to enact serious environmental change on the planet.

It includes commentary by British spoken-word poet Ghostpoet and a rousing speech by Welsh actor/singer Jonathon Pryce.

The ad is based on research that shows that the planet’s wildlife has plunged by 60 per cent since 1970, with Australia named as one of the worst offenders.

Check out the powerful spot below: