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Reading: WWF Unveils Bleak & Harrowing ‘Fight For Your World’ Campaign
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B&T > Advertising > WWF Unveils Bleak & Harrowing ‘Fight For Your World’ Campaign
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WWF Unveils Bleak & Harrowing ‘Fight For Your World’ Campaign

Staff Writers
Published on: 31st October 2018 at 9:05 AM
Staff Writers
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It has to be said, any World Wildlife Fund (WWF) ad tends to be highly charged and thought-provoking and the charity group’s latest is definitely no exception.

Titled “Fight for your World” the powerful spot is the work of London agency Uncommon and plays around the idea that we could be the last generation to enact serious environmental change on the planet.

It includes commentary by British spoken-word poet Ghostpoet and a rousing speech by Welsh actor/singer Jonathon Pryce.

The ad is based on research that shows that the planet’s wildlife has plunged by 60 per cent since 1970, with Australia named as one of the worst offenders.

Check out the powerful spot below:

https://www.youtube.com/watch?v=3oT4AEJL3yI

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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