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B&T > Media > Wunderman Thompson Teams Up With Meat & Livestock Australia
Media

Wunderman Thompson Teams Up With Meat & Livestock Australia

Staff Writers
Published on: 23rd October 2019 at 12:02 PM
Staff Writers
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Meat & Livestock Australia (MLA) has appointed creative consultancy Wunderman Thompson to lead a customer experience project.

The project aims to reimagine its category shopper experience for Australians, from in-store to inspiring meal making at home.

Wunderman Thompson will be working with MLA to develop and test cutting-edge strategies to better understand shoppers and drive future progress by prototyping new products, supply chain processes and technologies.

The partnership between Wunderman Thompson and MLA will be responsible for creating digital experiences that will not only engage Australians but inspire their weekly dinners.

Wunderman Thompson shopper managing partner, Georgia Bruton said: “The Australian meat and livestock industry is rapidly becoming one of the world leaders in innovation and technology adoption.

“We are loving working with the team at MLA who are passionate about helping Australian farmers prosper and become world-class.”

The project is expected to be live in 2020.

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TAGGED: Meat & Livestock Australia, MLA, Wunderman Thompson
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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