B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: WPP Backs Out Of Pitch For McDonald’s Amid Claims Of Crazy Client Demands
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > WPP Backs Out Of Pitch For McDonald’s Amid Claims Of Crazy Client Demands
Advertising

WPP Backs Out Of Pitch For McDonald’s Amid Claims Of Crazy Client Demands

Staff Writers
Published on: 9th May 2016 at 12:17 PM
Staff Writers
Share
2 Min Read
SHARE

WPP has bowed out of the pitch for McDonalds, leaving DDB (Omnicom) and Leo Burnett (Publicis) in the running in its creative review, battling it out for the food chain’s business.

Sources who must not be named told AdAge of the change in competitors, however no statements have been released from either Mickey D’s or WPP.

WPP was invited alongside DDB and Leo Burnett to compete for the McDonald’s contract, but as these unnamed sources have claimed, unusual financial demands and calls for a rapid turnaround of its pitch may very well be the reasons WPP has backed out.

Respective pitches were required within 60 days in order to meet a June 30 deadline, while Maccas allegedly proposed a financial deal that effectively would prevent the company’s agencies from making a profit on base compensation.

This means the agency working on the business would operate at cost, according to the contract, not counting other fees that could be tied to performance or other sorts of incentives, something the agencies reportedly “balked” at.

The review comes as McDonalds is dealing with a protracted sales decline, and while AdWeek reported that the Golden Arches is re-examining all of its agency relationships in order to reduce overall marketing spend, however AdAge claims the process would not affect McDonald’s host of other agencies, including Omnicom’s OMD, Alma, and its PR agency, Golin Harris.

Possibly the most important piece of news, however, was that CMO Deborah Wahl confirmed to AdAge that the infamous “I’m Lovin’ It” tagline will remain.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Deepend, Employer Branding, Enero, Jack Daniel's, Liz Miller, McCann Sydney, Pizza Mogul, Swithced on Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?