Online accommodation pioneer Wotif has appointed Ogilvy Australia & New Zealand to evolve its brand to both countries’ travellers.

The appointment – made after a three-month pitch process – will be led by Ogilvy Brisbane working alongside Ogilvy Sydney and Ogilvy Auckland, across all Wotif’s marketing and communications business including brand, creative, strategy, social media, content, and PR.

Amanda Behre, director of brand marketing and communications at Wotif, said: “We were impressed by Ogilvy’s ability to provide creative executions which align with our requirements and needs across a range of channels.

“This, coupled with the team’s energy and excitement to understand our business, while diving straight into our upcoming activity, is exciting for all involved”.

Ogilvy Australia CEO David Fox said: “Ogilvy’s ability to provide both traditional and innovative media executions across a broad spectrum of geographic locations is something we’ve worked hard to establish, and something that is now really paying dividends.

“To apply these capabilities to such an outstanding and pioneering brand like Wotif is exciting for all the Ogilvy teams involved.

“We’ve pulled together a specialist team sourcing talent from Brisbane, Sydney and Auckland to service Wotif, who are truly aligned with this philosophy, allowing us to forge a powerful and collaborative relationship.

“We’re an agency that believes brands earn their relevance by delivering audience value at every touchpoint – emotionally, functionally, en masse and at a personal level.

“We find the most innovative ways to deal with the increasingly complex business issues faced by companies using both digital and non-digital touchpoints.

“It’s fantastic to see that capability recognised by an organisation as dynamic as Wotif and we are looking forward to working closely with the team to lead the next evolution of its brand.”