Online accommodation pioneer Wotif has appointed Ogilvy Australia & New Zealand to evolve its brand to both countries’ travellers.
The appointment – made after a three-month pitch process – will be led by Ogilvy Brisbane working alongside Ogilvy Sydney and Ogilvy Auckland, across all Wotif’s marketing and communications business including brand, creative, strategy, social media, content, and PR.
Amanda Behre, director of brand marketing and communications at Wotif, said: “We were impressed by Ogilvy’s ability to provide creative executions which align with our requirements and needs across a range of channels.
“This, coupled with the team’s energy and excitement to understand our business, while diving straight into our upcoming activity, is exciting for all involved”.
Ogilvy Australia CEO David Fox said: “Ogilvy’s ability to provide both traditional and innovative media executions across a broad spectrum of geographic locations is something we’ve worked hard to establish, and something that is now really paying dividends.
“To apply these capabilities to such an outstanding and pioneering brand like Wotif is exciting for all the Ogilvy teams involved.
“We’ve pulled together a specialist team sourcing talent from Brisbane, Sydney and Auckland to service Wotif, who are truly aligned with this philosophy, allowing us to forge a powerful and collaborative relationship.
“We’re an agency that believes brands earn their relevance by delivering audience value at every touchpoint – emotionally, functionally, en masse and at a personal level.
“We find the most innovative ways to deal with the increasingly complex business issues faced by companies using both digital and non-digital touchpoints.
“It’s fantastic to see that capability recognised by an organisation as dynamic as Wotif and we are looking forward to working closely with the team to lead the next evolution of its brand.”
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]