World Vision Australia has joined forces with Australia’s favourite children’s entertainers, ‘The Wiggles’, releasing an exclusive song, ‘Around the World’, to bring hope and joy to children everywhere this Christmas.
The Wiggles have donated their voices and star power to help write and perform the song and music video to support a national campaign launching today, 7th November 2022, via M&C Saatchi Melbourne.
Speaking about The Wiggles’ ethos, Yellow Wiggle Tsehay Hawkins said, “We’re incredibly proud to use the power of song and dance to unite the world’s children and support World Vision and those less fortunate this Christmas.
“We’ve learnt so much about the missed opportunities that the world’s most vulnerable children face, and by sponsoring a child through World Vision, Australians can help children everywhere have greater access to education, healthcare and life essentials like food and shelter,” continues Tsehay.
https://www.youtube.com/watch?v=pnS7EtIJ52U
Louise Cummins, chief marketing officer at World Vision Australia said, “We believe that every child, no matter where they live, should have a joyful Christmas.
“The growing and catastrophic global hunger crisis, now more than ever, serves as an important reminder about the role we can all play in transforming children’s lives through food and education programs.”
“We are so excited to partner with The Wiggles in releasing this fun and original song. Giving Australians the opportunity to change children’s lives, to help them feel strong and joyful.”
Emma Robbins, national executive creative director of M&C Saatchi, said: “We’ve been honoured, and slightly starstruck, in helping to bring World Vision Australia and The Wiggles together to bring attention to what’s usually a really tough topic.
“Through this partnership, we all hope to spread some Christmas joy around the world with World Vision and The Wiggles providing aid and support for children who are less fortunate.”
The campaign will be supported by a TVC cutdown of the long-form Wiggles music video – featuring children World Vision works with across the globe – as well as social, digital, retail OOH, radio, Spotify, and PR.
To sponsor a child today, visit worldvision.com.au/sponsor-a-child
Credits:
Client: World Vision Australia
- Chief Marketing Officer – Louise Cummins
- Head of Brand, Creative & Content – Andrew Henderson
- Creative Director – Rory Ellis
- Head of Lifecycle Marketing – Emma Jayarajah
- Mass Segment Acquisition Manager – Jacqui Martin
- Brand Communication Manager – Lucy Fogarty
