Recognising the growing demand for products, services and experiences that address the core needs of the customer, RXP Group has today launched its Human Centered Design practice in Sydney within The Works.
Former EY director of innovation, Kerryn Ross (middle of main photo), has been appointed to lead the new practice. The launch complements RXP’s existing HCD practice in Melbourne and Canberra which is already one of the largest in Australia, working with many of Australia’s most iconic brands and government agencies.
With customer experience now acknowledged as a key driver to increase market share and revenues, many businesses are now re-organising around the customer journey to better understand why and how people interact with brands on a more holistic level. Human Centered Design is an approach to problem solving that involves the human perspective in all steps of the process.
An expert in disruptive thinking, change management and CX, Ross’ has held senior brand marketing roles at Gillette, Lion Nathan and Tourism Western Australia. For more than eight years she worked as design thinking lead at WPP-owned Phuel and most recently was director of innovation Oceania at EY, consulting on CX and innovation.
She said: “Many organisations and brands have clearly defined brand expressions but are being let down when it comes to the experience enjoyed by their customers and employees. Human Centered Design drills down to solve the problems being faced by consumers and designs solutions that address them. The Works’ reputation in brand, digital and CX, combined with our new HCD practice, means we have a unique offering.”
Ross will work alongside RXP chief design officer, Lee Tucknott. In addition, Mike Jones (left in photo) has been promoted to CX lead at The Works to boost the team’s capabilities.
RXP Group CEO Ross Fielding said: “We’ve had great success with our HCD practice in Melbourne and we’re now accelerating the build out of these capabilities in Sydney at a time when many organisations are positioning around delivering products, services and experiences that are built from the ground up by those they are designed for in the first place, the end consumer.”
Douglas Nicol (right in photo), partner and head of strategy at The Works added: “Kerryn is a highly experienced CX and HCD practitioner and we are delighted she has joined the team. Having this capability in Sydney further expands our ability to deliver how a brands’ expression needs match the brand experience, which we believe is a key growth driver for a business.”
The launch of an HCD practice in Sydney follows RXP formally opening The Works in Melbourne, led by former Big Red CEO Bridget Cleary.
Please login with linkedin to commentThe Works
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]