The Works And Liquid Ideas Launch Old Fashioned Week

The Works And Liquid Ideas Launch Old Fashioned Week

As Sydney Fashion Week gets underway, The Works and Liquid Ideas have launched the inaugural Marker’s Mark Old Fashioned Week. So while the frivolous celebrate the spectacle of Fashion Week, the rest of us can enjoy an Old Fashioned cocktail at our favourite bars.

Maker’s Mark Old Fashioned Week is a celebration of Maker’s Mark bourbon, Old Fashioned cocktails and laid back fun. Each participating venue will feature its own unique, modern take on the Old Fashioned cocktail for the week, with no two recipes the same.

The campaign includes in-venue promotion, social media, an extensive PR campaign including a ticketed True Maker’s event to be held at the Wild Rover on Wednesday 18 May featuring artist Anthony Lister and surfboard shaper Simon Anderson and content partnerships with TimeOut and D’Marge.

The Works in conjunction with Vert Design have created specially-designed handmade glasses blown at the glassworks in Canberra to ensure the Old Fashioned is not only made, but enjoyed perfectly each time.

The independent Sydney agency, which was appointed to manage the advertising for Maker’s Mark at the end of 2015, has also produced a video content piece that explains how to make the best Old Fashioned in addition to other supporting marketing collateral.

Old Fashioned Week is initially running in Sydney with Melbourne Old Fashioned week to launch later in the year.

Venues include The Commons, Earl’s Juke Joint, Papa Gede’s, Ramblin’ Rascal Tavern, Riley St Garage, The Roosevelt, Shirt Bar, Soda Factory, Stitch Bar, The Village Inn, The Whisky Room at The Clock Hotel, and The Wild Rover.

Often cited as the original “cocktail,” the Old Fashioned is still one of the most-called-for cocktails on any good bar’s list and a favoured base for experimentation at Sydney’s top watering holes.

Please login with linkedin to comment

Chocolate Chip Cookie Clemenger BBDO Sydney Maker’s Mark Marker’s Mark Old Fashioned Week sydney fashion week trunk animation vert design

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]