B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Woolworths Scores Itself A New CEO In Brad Banducci
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Woolworths Scores Itself A New CEO In Brad Banducci
FeaturedMedia

Woolworths Scores Itself A New CEO In Brad Banducci

Emma Mackenzie
Published on: 26th February 2016 at 10:03 AM
Emma Mackenzie
Share
3 Min Read
SHARE

Supermarket giant Woolworths has appointed Brad Banducci as its new CEO and managing director, effective immediately.

Banducci was the current managing director for the Woolworths Food Group.

The news comes as the chain posted a loss of $925.8 million net profit after tax, a drop of 33.1 per cent in its half yearly results for the financial year.

Earnings before interest and tax was also down 31.6 per cent to $1.456 million.

“We are rebuilding the Woolworths business. While we have made progress, it will be a three to five year journey and there is much to do,” said Gordon Cairns, Woolies chairman.

“When I joined the Board as chairman in September last year I said the most pressing issue was to appoint a new CEO. We have today announced the appointment of Brad Banducci as CEO and managing director of Woolworths Limited.”

The former CEO Grant O’Brien had announced his decision to quit a number of months ago, with rumours at the time suggesting a number of jobs could be axed.

Banducci said of his promotion: “I am honoured to be appointed as the chief executive officer of Woolworths Limited to lead our 200,000-strong team into the next chapter.

“I am a true believer in the potential of Woolworths and I am excited about our future. We are at our best when we are innovative and focussed on the customer and winning their trust.

“I am an entrepreneur at heart, and a retailer by discipline, and I want us to take our company back to its best levels of performance. My goal as CEO will be to recapture the spirit of innovation and customer focus right across the business, and to grow a culture where our people once again feel a strong ownership of the business.”

Woolworths has had a turbulent time during 2015, particularly after stuffing up its ANZAC Day marketing with what many called an “insensitive” campaign, as well as an unhappy customer finding a monstrous spider crawling around inside its lettuce.

The supermarket has also had to compete with the onslaught of German chain ALDI which appears to be shoving competitors aside.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Jamie Oliver
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
$3 Billion NBN Promise Falls Flat For Regional Australia
20/06/2025
Sling & Stone Launches Dedicated Deep Tech Specialism To Power The Next Wave Of Global Innovation
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?