Woodford Reserve Enlists Elevenfiftyfive To Create Unique Cinema Activation

Woodford Reserve Enlists Elevenfiftyfive To Create Unique Cinema Activation
B&T Magazine
Edited by B&T Magazine



Premium bourbon brand, Woodford Reserve, part of Brown Forman, has curated two bespoke brand events which bring together cocktails, food and film for the ultimate sensory experience.

Woodford Reserve’s media agency Spark Foundry and Publicis Media Content engaged film and cinema specialists elevenfiftyfive to develop a unique cinema activation for their campaign.

Woodford Reserve will be curating two specially designed cinema events in London and Manchester to engage audiences in unique ways. Both events will follow the same format, with a film screening paired with Woodford Reserve cocktails and a menu drawn up by chefs from popular local eateries.

The unique, themed cocktails have been specially created for each film, in close collaboration with the Woodford Reserve ambassadors. The campaign is aimed at premium whiskey drinkers, with the combination of food and drinks complementing each other and elevating the overall flavour profile.

The London event will take place on 17th November at the Curzon Hoxton. During a screening of The Menu, audiences will be served cocktails paired with a distinct menu by Rita’s Soho, which will be brought out at chosen moments throughout the film to heighten the sensory experience. The Manchester event will take place on 18th February at Ducie Street Warehouse where the film Everything Everywhere All At Once will be paired with themed cocktails and a menu by TĀTĀ Eatery. elevenfiftyfive will be handling the PR and influencer marketing to promote the event and paid social in collaboration with Spark Foundry. The events will be available via ticket vendor Eventbrite.

Gabrielle Jenn, senior brand manager at Brown-Forman said: “The brands in our portfolio create drinks for all the senses, what better way to bring this to life than through curated events in two of the UK’s most cosmopolitan cities famous for where art and fine dining meet. These specially curated events will get people excited to drink whiskey and we can’t wait to see how it goes!”

Lindsey Webb, partnerships director at Spark Foundry said: “These events are a great way for a wider audience to sample the drinks in a fun setting while cultivating our core audience of premium whiskey drinkers. For seasoned bourbon drinkers, the special cocktails will be a new way to experience familiar flavours or a chance to get to know Woodford Reserve for those who may be trying these drinks for the first time!”

David Kapur, co-founder of elevenfiftyfive said: “We are the film and cinema specialists in this collaborative group of agencies. Our role was to develop a sensory experience for Woodford Reserve. We went for something unique and truly cinematic, at every stage. From our artwork to the curation of chefs, films, influencers and venues, we’ve created something delicious, unforgettable and certainly worth talking about!”




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