B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Women To Watch: oOh!Media’s Bel Harper
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Women To Watch: oOh!Media’s Bel Harper
Media

Women To Watch: oOh!Media’s Bel Harper

Staff Writers
Published on: 22nd August 2019 at 3:40 PM
Staff Writers
Share
3 Min Read
SHARE

At B&T, We are staunch believers that every woman and her achievements should be celebrated, every day and always.

However, unfortunately, the achievements of women often go unnoticed. That’s why we launched our annual B&T Women in Media Awards – to recognise the amazing accomplishments of women across the marketing, communications and advertising industry.

In honour of our WIM Awards, we’re chatting to industry powerhouses; women we should all be keeping an eye on — women to watch.

Today we’re hearing from oOh!Media’s Bel Harper, fly group director – product strategy.

BelHarper

B&T’s Women in Media Awards are vital because statistics show women are less likely than men to promote themselves amongst their peers, so having a platform to highlight the amazing contribution women in our industry are making is fantastic.

Women’s health activist Krystal Barter has had a huge influence on me, both in my personal and professional life. The organisation she founded, Pink Hope, provides tools and support which empower women to assess, understand and significantly reduce their risk of breast and ovarian cancer. To me, Krystal embodies what it means to be a powerful woman – she’s incredibly passionate, intelligent, influential, hard-working, and is an amazing mother and friend.

In my opinion, the biggest impediment to equality in the workforce is women not having access to opportunities which grow their knowledge, broader business perspective and profile. We can’t expect to see more women leading until women coming through the ranks have more exposure, big or small, where they can contribute to, or at least understand more about the business they’re in.

When I started in out-of-home 22 years ago it was definitely a man’s world.  Equality in the workplace has come a long way – I’ve had two children and transitioned back to work at my pace and have huge flexibility and understanding when it comes to family. I’ve been given great learning opportunities and responsibility regardless of my flexible working hours. This still isn’t the case for many industries, so for me oOh!media walks the walk when it comes to championing and valuing women in the workplace.

Quickfire questions

What’s a little something everyone can do today that could potentially make a massive change in the struggle for equality?

When you identify talent, fuel it – to my earlier point, providing opportunities to learn and be challenged outside of the normal day to day scope is vital to keep great people motivated and seeing the bigger picture.

If you were PM, what law would you change/introduce right now to improve equality?

I would introduce hefty penalties for corporations who breach equal pay regardless of gender

What is the best advice anyone has ever given you?

Stay focused on what you can control and don’t worry about what you can’t.

WIM19_SponsorBlock

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: oOh!Media, Women to Watch
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?