Women In Media: It’s JWT’s Carly Yanco!

Women In Media: It’s JWT’s Carly Yanco!

In today’s installment of our Women in Media profiles, where we dive deep into the worlds of amazing industry women, we chat with senior planner for J Walter Thompson Sydney, Carly Yanco.

Describe your average day?

They are always different. As a planner you’re often working across a range of different brands, which each having their own range of dynamics and challenges to navigate.

One minute I could be developing an approach to for a new type of chocolate bar, the next I might be digging into consumer data around home loans and then the next briefing in our creative teams on a haircare social campaign.

There’s an art to switching gears quickly and maintaining the depth of knowledge you need to be effective for each.

What’s the most challenging thing about your job?

Trying to explain it to my parents.

What drives you?

Unfamiliar situations and people that give me an opportunity to learn. I’m the most motivated when I feel there’s something I don’t know and need to figure out.

What’s the hardest brief you’ve ever received or hardest job to execute?

“Build affinity for coal”.

What has been your favourite job in media and why?

I think you have to make them all your favourite at some point. Finding something to be passionate about in every job is tied to my sense of satisfaction at work.

You can’t expect to just be handed wonderful briefs and brands at every turn (though that happens too) – it’s like a relationship, you have to make an effort to find the passion over and over again.

What’s your proudest professional moment?

When I realised the part of my job I was most intimidated by (public speaking!) was probably the part I was best at.

One thing no one knows about you?

I think magic exists.

What are advertising/marketing’s biggest challenges or threats?

The biggest challenges would be shrinking budgets and increasing risk aversion. On a smaller scale there are also some dynamics at play that are having a significant impact on our industry.

One I face almost daily is this special sort of chaos that’s emerged as result of the hype and uncertainty attached to social media.

There’s equal amounts of anxiety about what works and excitement about the latest and greatest new platform that we can lose sight of what we’ve always known, which is that good creative told via the most appropriate channel for that audience is what is effective.

What do you think are the most exciting things in the marketing and creative world at the moment?

Despite it being a challenge, by far the most exciting prospect for us creatively is the explosion of new technologies, platforms and formats for us to communicate through.

It’s easy to be sceptical of “six second ads” and “the next big social channel” but we’re essentially being given an entirely new canvas to paint every month.

If you were CEO what would you do differently?

Assign KPIs against “we failed but it was worth it” projects.

Hardest lesson you’ve had to learn (in or out of workforce)?

Being out of my comfort zone is my comfort zone.

Cats or dogs?

Dogs – I like to be needed.

Guilty pleasure?

Red wine.

What’s your favourite TV programme?

Last Week Tonight with John Oliver – there’s genius in the way he makes people care about subjects that are dull but important.

What turns you on, emotionally, creatively, spirituality?

Clarity of thought.

What turns you off?


What profession other than your own would you like to attempt?

An astronaut. I think space holds all the answers.

What profession would you not like to do?

An astronaut. I’m afraid of heights.

Have you ever felt like giving up?

Of course, it’s usually right before things start going to plan.

What are the pearls of wisdom you know now, that you wish you knew when they were younger?

For better or worse, people buy confidence as much as they do experience.

What is your favourite word?


What is your least favourite word?



Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]


by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]