What does it mean to be courageous? To Wavemaker’s national head of investment, it means not being afraid to show vulnerability, and having the confidence to speak your mind.
During this year’s B&T Women in Media Awards, presented by Are Media, we’ll be recognising exceptional women who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation and courage.
One of these exceptionally courageous professionals—and a 2019 Women in Media Awards winner—is Philippa Noilea-Tani, who told us why our industry needs to stand-tall, and shared the touching moment she was most courageous.
B&T: Philippa, what is the difference between being ‘brave’ and being ‘courageous’?
I initially thought this was a trick question and was going to say I thought they were the same. I think the only difference between bravery and courage links to perception.
A couple of years ago, I was given the opportunity to attend Walk the Talk, a WPP programme designed to unlock diversity and leadership potential.
In one of the sessions, my colleagues were asked to share feedback with me: what qualities of mine they appreciated; what qualities they wanted to see more of from me.
They then helped me choose a celebrity I could identify with – someone who radiated the qualities I was being encouraged to foster. I ended up with an Alicia Keys name tag on for the rest of the day.
For Alicia, it began with a photo shoot. Usually, getting in front of the camera calls for a lot of makeup, however, when she was shooting for her new album, she opted for a makeup free look.
She revealed later that it was “the strongest, most empowered, most free, and most honestly beautiful” that she had ever felt.
She was inspired to stay make-up free from then on, presenting her raw and true self.
She showed vulnerability and this is what my colleagues hoped to see more of from me. Their perception had been that I was a brave woman, no fears, nothing that held me back.
But the reality was, I had been wearing a mask. Not comfortable to let my team know when I was overwhelmed. Always calm, cool and collected on the surface, but paddling a million miles an hour underneath, without the courage to take off the mask and acknowledge I wasn’t always coping.
I was trying to come across as brave. No fear. It was working. This was the perception others had of me.
What I learnt, was that showing courage and acknowledging my fears, took a whole lot more guts.
When in your career have you been most courageous?
Last year, Wavemaker, together with plenty of support and generosity from our media partners, hosted a morning tea and silent auction to raise awareness and money for Lifeline, an incredible charity helping combat the tormenting symptoms of mental illness.
I stood alongside two of my team members and we spoke to an auditorium full of colleagues about how mental illness had changed our lives.
It had been 15 years since I lost my Dad to depression.
Opening up about my Dad’s suicide, how it shaped my life and the importance of looking out for one another, was empowering and a message I know is important, but getting up there and being so open about something so personally heart wrenching was scary and hard.
Why should women in Australia’s media, marketing and advertising industries be courageous?
To be courageous all the time isn’t easy, and that’s a lot of pressure to put on someone, regardless of whether you are a woman or not.
However, to have the confidence and courage to speak your mind and stand up for what you believe is right, when you need to, is an important trait, particularly when we work in such an influential industry.
This year’s theme for ‘Women in Media’ is courage and bravery. What would an awards focused on this theme look like to you and what kind of person do you visualise up on that stage, receiving an award? What should that person represent?
It should be an uplifting and inspiring celebration of strength. I certainly don’t have a picture in my mind of the right person for that stage.
Bravery and courage comes in so many forms and doesn’t fit neatly inside a defined box. I hope to see positivity, vulnerability and appreciation.
I hope to feel empowered, inspired and encouraged. Most of all, I hope others in the industry will be able to relate to the stories shared, with plenty more stories of bravery and courage for years to come.
Who is the bravest or most courageous person you know and why?
My little brother is a cop. Physically he is strong and brave. But emotionally, even more so. I have so much respect for him, what he has seen and the situations he’s had to deal with.
He’s my daily dose of perspective and my gentle reminder to face my fears.
Don’t be shy, be proud of your achievements and enter B&T’s Women In Media! Submit your entry here.
You can also buy tickets to the event here, which will be held on Wednesday 28 October 2020, at Doltone House, Jones Bay Wharf.
And, if you’d like more information, head to this website.
Other key information
On-time deadline: Friday 21 August 2020 (5pm AEST)
Late entries deadline: Friday 28 August 2020 (5pm AEST)
Shortlist announced: Wednesday 23 September 2020.
Thank you to all of our incredible sponsors for making the event possible!
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]