Women In Media Series: Joe Pollard, Telstra’s Media & Marketing Boss

Women In Media Series: Joe Pollard, Telstra’s Media & Marketing Boss
SHARE
THIS



In B&T’s latest instalment of fantastic women in media today we talk to the fantastic Joe Pollard. Starting her career as a receptionist, Joe went on to be Nike’s global media director, boss at Ninemsn and now group manager director of media and marketing at Telstra. Now there’s a wide and varied CV…

What’s your back story in a nutshell (the non-LinkedIn one?)
I did not take the traditional degree and internship path in my career. My story is one of experience, hard work and learning on the job. It involved always asking and wanting more opportunities and more challenges. I was also confident to take risks and lateral moves to get experience and broaden my horizons – in fact all my vertical moves came after lateral changes.

Who or what inspired you to go into this industry?
I got into the industry by accident when I landed a job as a receptionist at J Walter Thompson so, in a way, the industry found me.

How do you define leadership?
The most important part of a leader’s success is the power of the people in their team. I never ask anyone to do anything I wouldn’t be prepared to do myself. It’s important to know your industry and help your teams understand the commercial spine of the business so they know where they are and how to get to where the business wants to go. Leaders also need to be confident to stick their neck out and take some risks.

What are the pearls of wisdom you know now, that you wish you knew when they were younger – or what advice would you give to your 20-year-old self?
Above all, be patient. Also, realise that you can have it all, just not all at once – if you find yourself in your mid-30s and feel like you’re the worst mother in the world, know that you’re not.

Proudest career moment/achievement
I’ve been lucky enough to have had three so far. The first was being offered a role as global media director at Nike when I was 30 years old. The next was when I became CEO for the first time at Ninemsn. I’m very proud of my current role – if I could have made up my perfect job, it would be this one. I get the commercial satisfaction to run P&L and drive Telstra’s media business forward in an industry I love; plus I manage a fabulous brand and work horizontally across the organisation nurturing the most respected brand in Australia.

How do you get others on board with your vision?
You need to tell a story rather than sell a vision – giving people context of the past, present and future helps ground the experience and define a way forward. You need to anchor your ambitions in today’s results so you know the gap you’re working to fill. I place a lot of stock in keeping things simple, in language and approach, as it helps to quickly get everyone on the same page and heading in the same direction.

And make sure you enter our Women in Media Awards, or nominate a colleague, here!

Sponsor-bar

 

Please login with linkedin to comment

Advertising Standards Bureau Global ADMA Forum

Latest News

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine