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Reading: Women In Advertising, Particularly White Women, Are Still Doing Far Better Than Others: Forbes
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B&T > Media > Women In Advertising, Particularly White Women, Are Still Doing Far Better Than Others: Forbes
Media

Women In Advertising, Particularly White Women, Are Still Doing Far Better Than Others: Forbes

Staff Writers
Published on: 29th March 2016 at 10:50 AM
Staff Writers
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A chorus of, ironically, highly successful female executives rose to bemoan gender equality in the ad industry’s annual meeting last week.

As recently as the 1980s, there were few women in important roles in agencies. Men were always in the leadership roles, men did the hiring and men were running the agencies. Advertising had to go through a generation of affirmative action programs, discrimination lawsuits, and consciousness-raising to move forward into a new reality.

Women have made many strides since. There is parity representation in account management; they outnumber men in media agencies and in in strategic planning. In the last three months alone six more agencies installed women CEOs. These women will do the hiring and will be the the role models to other women in their organizations over time, in all departments.

Read the full article here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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