What I Wish I’d Said At The AC&E Awards: AFFINITY’s Luke Brown

What I Wish I’d Said At The AC&E Awards: AFFINITY’s Luke Brown
SHARE
THIS



Last night I was honoured to be named the winner of the Jon Clark Award for Most Outstanding Contribution at the ADMA AC&E Awards.

In the moment between realising it was me they were were talking about, to when they said my name, I went numb. I hugged people around me and walked up to accept the award. I was truly overwhelmed. I didn’t know what to say.

So after a very short speech, in which I sadly didn’t say anything of substance, here’s what I wish I had said.

I am truly humbled to win the Jon Clark award. Whilst I never met Jon in my career, I’m old enough to have heard of him and stories about him.

I started working in advertising in my teens and I feel the industry has been very good to me. I’m just as excited about it now 20+ years later, as when I first came into it. Everyday there’s something new and exciting, in fact everyday the possibilities seem to become infinite.

And whilst I’m grateful for the award, I feel it would be disingenuous of me not to acknowledge not only my business partner but also my wife Angela. We’re an inseparable double act and an amazing team and if we hadn’t worked together for the last 14 years I would not be here now.

I love this industry but you’d have to be living under a rock not to notice that whilst some absolutely amazing work has been developed lately, it’s been tarnished by the bad behaviour of more than a few. Think the Cannes winning ‘I SEA’ app and more recent Dentsu scandal to name just two from this year.

Digital has emboldened some agencies to inflate their campaign metrics, thinking they can get away with it. In other cases it has allowed agencies to not even do the work, but rather produce a pretty case study video in the hope it will sway an award jury.

The ANA report earlier this year showed that transparency in media is a huge issue, particularly so in digital. Data transparency is crucial to fixing this problem and it’s time we made a stand.

Which is why I have to thank ADMA, not only for the award, but for being incredibly brave for agreeing to establish an Audit Committee for this year’s awards. The job of the committee, of which I was Chair, was to scrutinise the finalists to make sure that what was being claiming was indeed true. Think of it as fact checking for awards.

It’s a shame that it has even had to come to this. We need to be better as an industry.

Which brings me back to Jon Clark and why this award is so important to me.

Someone once said of Jon. “Jon was honest. His integrity was admired. On occasions his truthfulness and feedback was so honest, one might prefer not to have received it but it made us all better people.

Jon gave, he taught, he guided, he entertained and he laughed with all his heart.”
Which is why receiving the 2016 Jon Clark Award for Outstanding Contribution to the Industry means so much to me. Thank you.

Luke Brown is CEO at data-driven media, CX and advertising agency AFFINITY.

Please login with linkedin to comment

#lightthedark Bob Garfield luke brown nikon

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]