Škoda has launched a new brand campaign via DDB Sydney that centres on the idea that you don’t have to be famous to be brilliant.
Featuring clever Australians doing amazing things, and doing them differently, the campaign challenges the normal car ad conventions.
The campaign will be the biggest for Škoda this year and will run over three months across TV, outdoor, social, digital and retail nationally.
Škoda Australia director Michael Irmer said the campaign is unique in that it challenges the buyer to disregard the more obvious choices and instead consider Skoda.
“Škoda’s tagline, ‘Simply Clever’, encapsulates both the accessibility and the innovation of our cars and SUVs,” he said.
“The brand campaign paves the way for an entirely new direction for Škoda in the shape of the Kodiaq. As the first affordable seven-seat SUV from Europe, it is a game changer – one that challenges not only the traditional market leaders in this family vehicle segment, but also far more expensive prestige models.”
DDB Sydney managing partner Amanda Wheeler said the campaign pushes against category conventions to stand out in a cluttered market.
“In an unexpected approach for a car company, this Škoda campaign celebrates people who are brilliant but not famous,” she said.
“The idea of the campaign is to align the brilliance and inventiveness of these people with the brilliance and inventiveness of Škoda, helping to create a greater appreciation of the Škoda brand in Australia.”
DDB chief creative officer Ben Welsh said the campaign is sophisticated, subtle and aspirational, and features two Aussies who certainly aren’t household names, but are nonetheless exceptional.
“In the first spot, we meet Dr John O’Sullivan, the leader of the team who invented WiFi, and a second to be launched in July features Aelita Andre, a 10-year-old artist who had her first art exhibition in New York at the age of four,” he said.
“Too many people in this world are famous for being famous, while those who really contribute to society are often overlooked. This campaign beautifully highlights the simple genius and different thinking that has gotten our talent where they are today.”
Australian director – Michael Irmer
Marketing manager – Irena Kelava
Marketing manager – Andrew Younis
Marketing communications manager – Emma Ireland
Agency: DDB Sydney
Chief creative officer – Ben Welsh
Creatives – Dave King and Jason Woelfl
Managing director – Nicole Taylor
Manging partner – Amanda Wheeler
Business director – Charlie Norfeldt
Business executive – Sigrid Westhoff
Planning partner – Graham Sweet
Senior planner – Mark Arvai
Head of integrated content – Sevda Cemo
Senior producer – Sevda Cemo
Content producer (film three) – Isabella Harris
Social content creator – Lachlan Stewart
Digital producer – Maria Cherginets
Print producer – John Wood
Production house: Exit Films
Director/content director: Greg Wood/ Tom Campbell
Executive producer – Leah Churchill Brown
Producer – Karen Sproul
Cinematographer – Ross Giardina ACS
Post Production: The Editors
Editor (Škoda brand) – Bernard Garry ASE
Editor (KODIAQ) – Lawrence van Camp
Content editor – Grace Eyre
Colourist – Billy Wychgel
Flame operator – Viv Baker
Executive Producer – Kate Stenhouse
Producer – Daniel Fry
Sound Production: Rumble Studios
Creative/sound engineer – Nat Noyce
Executive producer – Michael Gie
Producer – Sharika Toth
Music composer – Rumble Studios
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]