Independent American ad agency Wieden+Kennedy has removed its usual agency website information and instead issued a powerful statement around the Black Lives Matter movement.
The message is a response to the shooting deaths of Alton Sterling and Philando Castile, who were killed by police one day after the other. Sterling was shot in the chest and back outside a convenience store in Baton Rouge, La. on Tuesday. Castile was shot Wednesday in his car in Falcon Heights, Minnesota. His girlfriend live streamed his death on Facebook, the officer fatally shot Castile after he reached for his wallet during a traffic stop.
The statement has been present since last Thursday, it was posted hours before five officers were killed and 12 officers injured during a protest in Dallas, it reads:
Why your black co-worker seems especially bitter today…
Why your black co-worker seems especially sad today…
Why your black co-worker seems especially quiet today…
We are processing.
We are asking ourselves what to do.
We are hurt because it feels like watching our own selves get gunned down.
We are telling ourselves, “do not let this make you live in fear. do not let this make you hate.”
But we’re scared for our lives, our family’s lives, our friend’s lives.
We’re mad that the protests aren’t working. Why the video recordings aren’t working.
We’re conflicted, in a place between crippling empathy contempt at a world that seems not to care enough.
We are disgusted at police but telling ourselves, “you can’t hate all police.”
We are wondering the point of a moment of silence.
We are wondering if we ourselves will make it back home today.
We are wondering what to do, what to do, what to do.
Just an FYI, not for sympathy. Just acknowledging this because it should be acknowledged.
Please login with linkedin to comment
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]