Whybin\TBWA Melbourne and Eleven have launched Seabay – a new campaign for the Australian Volunteer Coast Guard in partnership with eBay.

Aimed at raising vital funds for the Australian Volunteer Coast Guard, Seabay allows Aussies to bid on items recovered by Coast Guard volunteers and equipment used on actual rescues.

There’s a range of items up for auction, from a single flip-flop to a 24ft rescue vessel and even a broken surfboard signed by Kelly Slater and top Aussie surfer Stephanie Gilmour.

Seabay is set up to be an ongoing fundraising platform to help keep the 100 per cent volunteer-run organisation afloat.

Ashwin Gopal, creative director, Whybin\TBWA Melbourne said: “Projects like Seabay show the power of a good partnership. It gave us a unique opportunity to collaborate with eBay and use their hugely successful platform to help the Australian Volunteer Coast Guard.”

Ray Campbell, national commodore, Australian Volunteer Coast Guard, added: “The Seabay initiative will not only raise awareness of the Coast Guard but will generate the much needed donations that allow us to keep saving lives.

“With every item on Seabay, people have a chance to own something with a truly unique story.”

Credits:

Advertising Agency: Whybin\TBWA Melbourne

Executive Creative Director: Paul Reardon

Creative Directors: Matt Stoddart and Ashwin Gopal
Art Director: Kieran Adams

Copywriter: Hannah Payton

Senior Account Director: Stephanie Luxmoore

Creative Technologist: David Johnson

Producers: Stephanie Leddin and Janine Wertheim

Director: Jesse Richards

Editors: Jesse Richards and Tom Lock

Head of Digital Production: Dave Keating

Print Producer: Kim Vincent

Retoucher: Kyle Black

 

PR Agency: Eleven

Senior Account Director: Fiona Milliken

Senior Account Manager: Claire Verlander

Senior Account Executive: Jade Barringer

Sand Artist: Dennis Massoud

Sound Design: Front Of House

Sound Designers: Phil Kenihan and Justin Bodanac

CEO, Loyalty: Simon Roach

 

Distribution: Immij

 

Australian Volunteer Coast Guard: Ray Campbell, National Commodore